Description

This is a vintage metal 7-Up advertising sign produced as part of the brand’s late-1960s to early-1970s promotional materials. The single-sided tin sign measures approximately 35 x 15 inches and features bold, graphic artwork centered around the “7-Up” logo. The design incorporates a rainbow arc, sunburst elements, and stylized floral motifs, all rendered in bright, high-contrast colors typical of the period’s commercial design.

The sign is embossed, with the 7-Up lettering raised slightly from the surface, adding depth and visual interest. It is marked along the lower edge “Stout Sign Co., St. Louis, MO” and carries the date code “3-71,” indicating manufacture in March 1971. Stout Sign Company was a major American producer of commercial advertising signage and supplied metal signs for numerous national beverage brands during this era.

The sign features psychedelic-style "Pop Art" graphics including a rainbow, sunburst, and flowers, using vibrant colors. It measures approximately 35 by 15 inches. It is embossed, meaning the 7-Up logo is slightly raised from the surface. The sign is marked "Stout Sign Co, St. Louis, MO".

It was part of the highly successful "The Uncola" advertising campaign, which began in the late 1960s. The vibrant, counter-culture-inspired artwork, often attributed to the style of artist Peter Max (though sometimes credited to John Alcorn), was created to position 7-Up as a refreshing alternative to traditional colas. 

This sign was intended for interior retail display, commonly mounted in grocery stores, convenience stores, or similar commercial environments. Its graphic style aligns with the visual language used during 7-Up’s “Uncola” advertising period, which emphasized bold color and contemporary aesthetics to distinguish the brand from traditional cola products. Wear, surface marks, and edge imperfections are consistent with age and commercial use.

Condition

Please note all items are "as-is where-is"

Measurement

35 x 15 inches

Terms and Conditions

1. All items are sold where is, as is.

2. Once payment is completed for item(s) won, the ability to schedule a pick-up time will become available. Scheduling a pick-up time is required.

3. There will be a $20 fee assessed per item not picked up at that time that will be collected prior to bidding again at our auctions. Unlike retail, we do not have the option to store your item. If the item is larger than a standard suitcase (22" x 14" x 10"), we will charge $50 to the card on file per item to move the item.

4. Please plan accordingly as items not picked up are considered "abandoned". Do not bid if you cant pick up this day.

5. You are responsible for ensuring you collect all items at pickup.

6. Legacy uses "Popcorn" or "Extended" bidding. This means if a bid comes in at the last second, it is extended 3 minutes. This is like a live auctioneer saying, "going once" to ensure all bids are exhausted prior to closing.

7. We charge a 12% flat buyers premium on all items.

8. We charge KY State Tax with the exception of vehicles which is collected at the DMV.

9. You must bring help to pickup any items. We can recommend movers upon request. Also, please bring tools for items that require disassembly.

10. Please read our complete terms and conditions for additional details.