Description

This rare vintage Royal Crown Cola stadium carrier dates to the mid-20th century, circa 1950s–1960s, and reflects the bold promotional design used by RC Cola during its postwar expansion. Constructed of heavy-gauge metal and finished in the company’s signature bright yellow enamel, the carrier features the raised red ROYAL CROWN COLA lettering on the front panel. Its utilitarian form and vibrant color were designed for high visibility at sporting events, concessions, and drive-in settings.

The carrier measures approximately 16 ½ inches long x 8 ¾ inches wide x 6 ¼ inches tall and is divided internally into three compartments, allowing for organized transport of bottled beverages. Original canvas straps with metal hardware remain in place, providing both functionality and an authentic period detail. The interior and exterior show expected wear, including scattered paint loss, scuffs, and surface scratches, consistent with regular commercial use.

Design details such as rolled edges, riveted construction, and reinforced corners reflect mid-century industrial manufacturing standards. The back panel includes the original metal bottle-opener assembly, a practical feature commonly integrated into stadium and delivery carriers of the era. These functional elements underscore its intended use as working advertising rather than decorative merchandise.

Royal Crown Cola carriers of this type are considerably less common than comparable Coca-Cola or Pepsi examples, making this piece especially desirable to soda advertising collectors and mid-century Americana enthusiasts. Its survival with original paint, graphics, dividers, and straps intact elevates its appeal as both a display piece and a tangible artifact of regional soft-drink history.

Condition

Please note all items are "as-is where-is"

Measurement

16 ½ inches long x 8 ¾ inches wide x 6 ¼ inches tall

Terms and Conditions

1. All items are sold where is, as is.

2. Once payment is completed for item(s) won, the ability to schedule a pick-up time will become available. Scheduling a pick-up time is required.

3. There will be a $20 fee assessed per item not picked up at that time that will be collected prior to bidding again at our auctions. Unlike retail, we do not have the option to store your item. If the item is larger than a standard suitcase (22" x 14" x 10"), we will charge $50 to the card on file per item to move the item.

4. Please plan accordingly as items not picked up are considered "abandoned". Do not bid if you cant pick up this day.

5. You are responsible for ensuring you collect all items at pickup.

6. Legacy uses "Popcorn" or "Extended" bidding. This means if a bid comes in at the last second, it is extended 3 minutes. This is like a live auctioneer saying, "going once" to ensure all bids are exhausted prior to closing.

7. We charge a 12% flat buyers premium on all items.

8. We charge KY State Tax with the exception of vehicles which is collected at the DMV.

9. You must bring help to pickup any items. We can recommend movers upon request. Also, please bring tools for items that require disassembly.

10. Please read our complete terms and conditions for additional details.